The National Horse Racing Museum in Saratoga Springs, New York was looking to expand their physical space with dynamic new content and attractions. This presentation booklet helped them visualize the possibilities beyond their expectations.
New attractions included a Theater-in-the-Oval experience that put viewers right in the middle of a 360-degree heart-stopping pulse-pounding race, an interactive Hall of Fame, design-your-own-silks smart mirrors, a first-ever Virtual Reality Riding Experience, and a host of quick-witted animatronic jockeys ready to spar with visitors in Jockey Talk.
