We learned that all the hard work, dedication, and sacrifice it takes to reach the creative pinnacle and win an ADDY is worth it. All the relationships destroyed through blind focus, determination, and long hours away—worth it. The physical toll levied by sleep deprivation, Chinese takeout, and alcoholic beverages—worth it. Tonight, thanks to countless billable hours beneath fluorescent office lighting, you are a bronzed god or goddess of creativity.
2013 AAF Columbus ADDYs campaign.
2014 ADDY GOLD WINNER
People struggling with depression and related conditions can end up on a constant carousel of medicines that don't or won't work. GeneSight helps end the trial-and-error madness by telling doctors how different medications work with patients' unique genetic makeups. GeneSight lets your DNA speak — and it's got a lot to say.
What happens when you need to sell consumers on the difference between a natural-feeling circular motion knee replacement versus the awkward-feeling oval motion of most traditional knee replacements?
You create a world of ovals that looks and acts differently than the natural world of circles people are used to — without CGI.
You also rebrand a product known as "Triathlon" (but has nothing to do with athletic prowess) as the more friendly and apt-sounding GetAroundKnee.
See more at getaroundknee.com
2013 CANNES LION WINNER
Mr. Hyperosmolarity is a sophisticated personification of the condition. He lives and breathes all things salty, dry, and uncomfortable. He loves to cause trouble in the eye, bring “expert” misery with his condition, and take advantage of doctors underestimating him. He loves every little thing about hyperosmolarity and even tries to convince doctors he’s nothing to worry about, when clearly, they should.
2015 CANNES SHORTLIST
Humans need more than instructions. Or orders. Or rules. That’s why it’s time to change the conversation. To acknowledge human imperfection and embrace it. And to speak a language healthcare hasn’t spoken in years. We speak that language.
Brand Re-launch for GSW. See more at gsw-w.com
2013 ADDY SILVER WINNER
A virus you would actually want to get? That's the Holidemic, an integrated digital campaign featuring real-time virus tracking, video news updates, a companion Twitter feed, downloadable content and a full quotient of holiday cheer.
See more at holidemic.com
2013 ADDY BEST IN SHOW
Covidien's launch of Exalgo signaled a new promise for those experiencing chronic pain. As a once-daily pain medication, Exalgo works for 24 hours, and thus, keeps pain waiting. A ... long ... time.
Often, treatment for MS can be worse than having the actual disease. Biogen's Tecfidera, an easier-to-take pill is designed to attack MS and not, well, "Me."
Campaign includes character development, print materials, video storytelling and digital. See more at Tecfidera.com
That's Swedish for how you'll feel when you win a CLIO Healthcare Award. Coincidently, it's also the name of a rather sweet doctor who specializes in helping creatives deal with newfound fame, glory, and the overall "weight" of the CLIO Healthcare Award.
Campaign for CLIO Healthcare Awards.
Only the Progility Linear Cutter from Ethicon Endo-Surgery makes surgeon's jobs easier and more efficient by coming 'fully prepared' for work. So what better way to tell that story than by comparing it to notoriously prepped and outfitted real-world rivals?
Print and collateral campaign.
With Humalog products and services for diabetes, it's as if their doctors can be there with your patient every step of the way, even when they clearly can't be.
Print and collateral campaign.
Even the most successful surgery is still at risk when post-operative nausea can follow your patients home. This campaign, featuring the online un-amusement park Woozyworld helped bring more awareness to preventing PONV.
Flat-track roller derby, while awesome, is not the most well-known sport. An energetic new logo fed a non-traditional campaign to attract new fans to watch the Ohio Roller Girls in rough-and-tumble action.
The Freestyle Insulin Companion is not your usual blood glucose meter. It actually fits into how most diabetics live their daily lives. These ads show how Freestyle's flexible and customizable options in effect let patients get back to what's truly in their blood.
It's not easy to demonstrate the amazing security one gets from the using Ligamax 5 clip applier (since it happens inside the body) so slightly more dramatic license was applied.
Print campaign for the Ligamax 5 from Ethicon-Endo Surgery
Big League Baseball School was looking for a unique way to attract new customers for an expanded offering (from private instructions to camps and clinics.) What better way to do that than highlight what 'little leaguers' are already proficient at?